feverfew providing you with expert counsel

	COMMUNICATIONS STRATEGY DEVELOPMENT
Client:	Surgical Products Company
Issue:	The market potential for this company's product was good; however, few patients were being referred for this type of procedure. The company needed to understand the communications required to increase relevant referrals
Solution:	After some additional research, we ran a planning session with the client, encouraging them to map out what each stakeholder in the patient pathway had to believe for referral to occur. This was built into a visual tool for discussion with the sales managers
Results:	The company identified the communications that were pivotal to market development and used this model to drive their sales and marketing campaigns. They were able to focus their main efforts on the bottle necks in the system and to devise more tailored approaches for each type of stakeholder
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Consultancy:	In one or two sessions or through ongoing advice, we help you work out where and how to focus your efforts in communications to achieve the best results.
Copywriting:	We can craft your corporate materials; provide our expert input into your website and presentations.
Team workshops:	When you want to set vision and develop communications strategy or understand excellence in communications practice, we can run short workshops to help all involved understand or further their skills in this area.
Communications coaching or mentoring:	If you or your team would like to extend your range of personal and business communication styles and/or PR skills, we can do this through telephone or face-to-face coaching sessions.

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