News
Writing development for healthcare leaders and communicators
We now provide the pharmaceutical and healthcare sectors with writing development in a leadership context.
In response to the growing demands placed upon leaders in this field, we have joined forces with Susan Mayor Medical Communications to provide workshops and programmes in strategic writing excellence for pharmaceutical leaders and healthcare communicators.
Business writing in these sectors has its own unique set of challenges and, with the increasing use of global teams and remote working, it is becoming ever more vital to write effectively as a means of influencing and generating results.
Managers in pharmaceuticals and healthcare need to write to translate technical complexity into clarity for their colleagues and for the industry’s multitude of audiences and stakeholders. They also need to write to inspire, motivate and build trust.
We believe we offer something that is truly unique – our programmes bring together an understanding of your business environment, deep expertise in medical journalism/writing practices and knowledge of the clarifying processes of communications psychology.
A number of clients have already reported considerable successes with our approach and are delighted with the positive changes achieved as a result.
Fruitful Conversations continues work with Macmillan Professionals
We are continuing our work with Macmillan Cancer Support providing further workshops on resilience and on a range of leadership skills to help influence change in cancer care.
Some 4,000 clinicians, nurses and information specialists in the UK work alongside Macmillan Cancer Support to seek new ways of dealing with cancer patients to improve their care. For new ideas and projects to take hold, Macmillan professionals need the skills to engage colleagues in the idea of change and then act to implement it.
New series of Fruitful Conversations on communication and leadership launched
I am delighted to introduce the first in an occasional series of Fruitful Conversations to uncover how top leaders and communicators are successful in achieving what they set out to do. The aim is to provide insights into what works when leading and inspiring others.
Some people can stand up in front of audiences and lead them with integrity and apparent ease. What do these individuals do that makes them so good? How do they manage themselves and their communication so that others will follow? I have asked a number of these successful leaders to share what makes a difference - what beliefs, practices and view of leadership help them to be effective with people in this way?
A Fruitful Conversation with Helen Toogood of Unilever
In this first Fruitful Conversation, Helen Toogood, Vice President - New Ways of Working at Unilever IT has kindly agreed to reveal her innermost thoughts on how she uses engaging leadership to create new ways of working at Unilever IT.
When I heard Helen Toogood speak at a conference, I sat up and took notice. She was talking about embedding change in business teams at Unilever and yet here she was showing me a picture of the Queen…….
This may sound like astute attention grabbing for a dry subject but in fact it is more than that – the Queen was included because Helen thinks carefully about her audience. With the picture of the Queen, she was giving us a visually appealing and easy way into the fundamentals of her own leadership style. Through the picture her message was – ensure people know you as a brand, flag change up, keep some things comfortable and, of course, retain what’s good – hang on to the organisation’s crown jewels.
READ FURTHER:
» Download and read the full conversation here
